“Every Hug Helps” is a social media-based charity challenge launching on October 19th, 2016. Mendoza Marble & Granite is sponsoring this challenge being organized by DoGooders.
Mendoza has agreed to donate $2* to Hugs for Brady every time a person:
- Uploads a picture of a hug to social media.
- Then tags that photo with Hugs for Brady, Mendoza Marble & Granite, and DoGooders.
The goal behind this campaign is to raise money, raise awareness, and to see if people will be willing to put in the minimum time investment possible to help a good cause, all at no cost to the people helping out.
This campaign is a test run and if it works, DoGooders will begin immediately to organize a bigger and better one to see just how many shares they can get and how much money they can raise using this mechanism.
*up to a total of $500
DoGooders is a future non-profit being built by Ian Bullard, Matthew DellaBella, and Dip Rana. Even though they are just three college students right now, they are extremely hopeful for the future.
But what exactly is DoGooders trying to do?
DoGooders is trying to leverage social media to create a new way for charities to build relationships with their supporters and with businesses in order to raise more money and more awareness for their causes.
By getting businesses to sponsor social media based “charity challenges” they hope to convince businesses that donating to charities is a viable marketing option thus increasing corporate donations dramatically. These campaigns increase the value of every dollar donated because every dollar is paired with a social media share, which in turn increases awareness of a cause and increases the likelihood that someone else will donate. Additionally, that awareness provides some added value for the businesses that are donating which encourages them to donate more and more. Currently businesses account for less than 1% of total charitable donations. But if we could put a marketing value on every dollar donated from a business, we could then persuade businesses to reallocate some of their marketing budget towards charity challenges which could increase their donations exponentially.
The fun side of this though, the reason why they are calling this DoGooders, is because when they begin running these challenges with regularity, it is likely that some of the same people will be participating in all of the challenges. This has the added benefit of creating a community of people who are constantly looking to complete charity challenges in their free time. It creates a community of people using their time to do good by promoting awareness and raising money for a good cause through fun challenges.
So who are the DoGooders?
The DoGooders are all of you. All of the great people that help great causes by participating in these challenges, and help raise more and more money and awareness for the issues that need it most.